Well, here's a new use of an old term for you: cupping: Apparently, coffee growers, buyers, and roasters use this term to describe the method that they use to evaluate the aroma, taste, quality, and flavor profile of different kinds of coffee - usually, fine specialty coffee. And the growers, buyers, and roasters are called "cuppers"! These cuppers taste coffee the same way oenophiles taste wine: a little at a time, with no swallowing.